California Autos Examiner

Tuesday, October 27, 2009

Saddle up! Fiat's plans for Chrysler to appear soon, leaks appearing even sooner


I'm thinking of a car, can you guess what it is?

While many of us eagerly await Fiat's official plan for Chrysler, which will be announced on November 4, 2009, the Wall Street Journal has taken this opportunity to speculate what will be announced.

In this link is a slideshow filled with photos of Chrysler, Jeep and Dodge products and my thoughts on each of them.

If you guessed that Fiat-based models will pepper the future lineup of Chrysler's product lineup, then you would be correct. Let's analyze the WSJ report:

Jeep Commander will be dead next year. Why isn't it dead already? This thing was a non-starter from day one. I recall viewing some early shots of the Commander when a colleague turned to me and said, "This photo is a hoax, right?" Sadly it was not.

New Jeep Grand Cherokee and Chrysler 300 next year. Both were great vehicles in their time, but is now the time for these vehicles? Current consumer behavior would suggest not.

Increased marketing of the Jeep brand. More marketing is better than less, but I am not sure how much this will help.

Dodge Caliber, Dodge Avenger and Dodge Nitro die while the Dodge Charger and Dodge Challenger live. Eventually phase out Dodge Grand Caravan leaving only the Chrysler Town and Country. Most of these changes won't occur for some time , so don't look for deals on orphan Caliber's just yet. Heck, the Caliber just got a new interior. Focusing Dodge as a performance icon makes some sense, but what will replace these bread and butter cars? Also, I understand that you want to de-duplicate the lineup, but the minivan segment is a big deal for the company. Even long term, why would you want to go and mess with its success by cutting back to only the Town and Country? Aren't Plymouth Voyager owners still licking their wounds?

Chrysler PT Cruiser, Chysler Sebring sedan, Jeep Compass and Jeep Patriot will be axed. No shocker here, the PT was already saved from the executioner once, it has to be replaced at some point. Sebring and Avenger sedans have been trouble since the get-go for Chrysler. While the Jeep Patriot is passable, the Compass is quite ugly and a detriment to the Jeep brand's rugged image. Fiat platforms should play well in this space, but 2012 better hurry up and get here.

Fiat 500 arrives in 2011. Can't arrive too soon! While it won't sell in huge numbers, it will generate much needed showroom traffic.

Alfa Romeo returns with volume models in 2012. Richie riches have the Alfa Romeo 8C Competizione to play with while the rest of us have to wait. Will the wait be worth it?



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Monday, October 26, 2009

Civic duty: Honda's mid-course change makes next Civic smaller


2010 Honda Civic EX-L Sedan (source: american honda)

In the automotive business, few things are more expensive than making changes to a product that has already advanced through much of its developmental cycle. Making matters worse, many vehicles share a common platform, meaning that changes to a design could cause multiple product launches to be delayed.

So it must have been with great care and consideration that Honda made a mid-course change to its bread and butter Civic, deciding late in the game to make the caller smaller, lighter and less expensive. View a slideshow of the Honda Civic through the ages in this gallery. According to an Automotive News interview, this "Ah hah!" moment came to Honda CEO Takanobu Ito after the crash of Lehman Brothers in 2008. Ito recently told Automotive News in an interview (sub required),

We are taking more time to rethink the new Civic and all our models. We had to revisit our development work and planning to comply with the change in the environment.

With regards to the Civic, Ito was quite frank, telling Automotive News,

The team is struggling. We are injecting more manpower to meet our target.

As you might imagine, given that quote, Honda is not willing to talk about a revised time line for the Civic and related vehicles such as the CR-V and Element. Overall Ito has said that Honda's will be less expensive without being cheap, lighter weight, will incorporate more hybrids and electric-only vehicles. Honda is not alone in making massive course corrections. Many automotive executives around the world were having "Maalox moments" while fretting over future product plans.

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Sunday, October 25, 2009

Toyota officials confirm 2011 Sienna for January 2010 production


2010 Toyota Sienna (courtesy Toyota)

2010 Toyota Venza, look for a similar grille on the 2011 Sienna

While in the process of giving an interview to a local Indiana television station regarding Highlander production, Toyota officials let it slip that the all-new 2011 Sienna will begin production there in January of 2010. To directly quote the interview,

We also learned the plant (Princeton, Indiana) will have a new Sienna coming out in January.

Relive the magic of the current model in this photo slideshow with some commentary by the author.

News of a 2011 Sienna comes as no shock, but it is nice to finally have an exact date for the start of production. 2011 will actually see three new minivans, one each from Toyota, Honda and Nissan.

The 2010 Toyota Sienna saw no changes whatsoever.

What can we expect from the 2011 model? Spy photos show us a front end heavily influenced by the Venza. Overall, Toyota has done quite well with the current generation, so do not expect anything too radical on the outside. Just enough to let buyer's know that it is truly a new model.

A six speed automatic is a lock. One would also hope that the Sienna's in car entertainment (ICE) gets a serious upgrade. The current Sienna's navigation system wins no awards and compared to the Chrysler Town and Country, the Sienna's video entertainment system is woeful. You cannot even get satellite radio (it has to be dealer installed) let alone satellite television and just one shrimpy monitor with no hard drive. Traffic updates would be nice to have for the navigation system as would fuel prices, movie times, etc. The more user friendly and technologically advanced Toyota can make the Sienna's ICE, the better. Look for techie toys like wide-view side monitor found on the 2010 Lexus RX and other active safety features.

The Sienna is the last van standing when it comes to available AWD a claim that you would expect Toyota to want to hold onto, but it is entirely possible that it might go away or only be available in the hybrid model. Let us face it, the Sienna AWD's run flat tires have incurred a lot of criticism.

The question becomes, does the new van debut at December's Los Angeles Auto Show or January's North American International Auto Show in Detroit? Given the minivan's lack of a marquee billing, the LA show could be a possibility, but Toyota may wish to maximize 2010 Sienna sales and debut the van later in the model year.


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Friday, October 23, 2009

In the San Jose area? Check out the Cadillac SRX


2010 Cadillac SRX (courtesy: general motors)

Cadillac is hosting a Tweetup for the 2010 Cadillac SRX tomorrow, Saturday, October 24, 2009 at Sino Lounge 377 Santana Row from 4:00 PM to 9:00 PM.

View a slideshow of 2010 Cadillac SRX images in this link.

You might recall that Buick recently hosted a Tweetup in San Francisco for the 2010 LaCrosse. I was able to attend the Buick event and can report that an enjoyable time was had by all. If I had to criticize anything, the test route for the cars is a bit too short.

I have yet to take an SRX for a drive, although I did spend some time in a pre-production 2010 Cadillac SRX at the Detroit Auto Show. If time allows I will try to attend this event myself. For those who are interested, a link to the Tweetup with all the details can be found here. Santana Row is always a great place to be and if GM is willing to buy you a few drinks and apps, why not go?


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Thursday, October 22, 2009

Carbon paw print? Forget the SUV, is Fido more damaging to the environment?


Nothing like forcing your beliefs on other people, is there?

Remember the South Park episode where Kyle's dad was placing fake parking ticket's on the windshields of SUVs to raise awareness? I have embedded the episode below, but the basic idea behind the program was the belief by many people that the SUV is one of the four horsemen of the ecological apocalypse.

I have long advocated that true SUVs be left to those who actually go off road, tow boats and not used for trips to the mall, but I have not gone around "ticketing" people. At the end of the day, it is a free country and frankly many of those sanctimonious folks who "ticket" SUV drivers would be better off by setting the example they wish for others to follow rather than smelling their own gas (see this Smug Alert). As it so happens, buyers are now shifting away from truck-based SUVs and into much more practical crossovers (essentially modern day wagons on stilts ) of their own accord.

Now comes a new book called "Time to Eat the Dog: The real guide to sustainable living" that makes the assertion that many household pets actually consume as many if not more resources than large cars and SUVs. View this slideshow for examples of various pets' environmental cost. Does a medium sized dog actually equal a Toyota Land Cruiser? I am not convinced of the findings, but if they are willing to give me a Land Cruiser for a year, I already have the medium sized dog and would be happy to conduct some research. The book goes on to suggest that we keep recyclable / edible pets instead, such as rabbits, chickens, etc. A little too Soylent Green for you?

Frankly, I do not believe that a bunny is quite the same as a dog or cat, so I am not convinced that types of pets are interchangeable. The book certainly has a provocative title, but beyond the theatrics it does raise awareness that when we measure our resources, nothing should be overlooked. It is easy to villainize cold, hard steel, but much harder to coldly analyze big brown eyes, a wet nose and a wagging tail. If this book helps to open people's eyes to the reality that cars and trucks are not completely responsible for our woes, then it has accomplished something.

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Tuesday, October 20, 2009

Your minivan looks delicious: Yosemite bears show clear preference


Early bear / car interaction

If my family's minivan is anything to go by, it is clear to see why Yosemite's black bears show a preference for minivans: There is food everywhere!

In a recent study published in the Journal of Mammalogy showed that Yosemite bears favored minivans 26 percent of the time with the runner up being sport utilities with 22.5 percent.

Researchers think that bears have learned to favor these vehicles because they readily have food available and may be easier to break into, although I doubt that any vehicle really poses much of an obstacle for a hungry bear. It would be interesting to see what the stastics are like for vehicles entering the park. I would suspect that more than 50 percent of the vehicles would be either minivans or SUVs.

Regardless of the stats, Yosemite staffers are using the publication of the report to once again advise visitors to remove food from their vehicles and take advantage of bear boxes.

Speaking of delicous minivans, here are a couple of stories highlighting these trusty haulers:


Honey I shrunk the minivan! Future of mini-minivans in USA


Honda, Toyota and Nissan to offer new models in 2011: 'Year of the Minivan'




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Netflix 1 Month Free Trial Codes


Welcome hundreds of Google searchers. Here is the latest link to get a one month free trial. This link is good until 10/31/2010.

It's that time again when Netflix sends out "Tell a Friend" codes where you can get a one month free trial instead of two weeks. Great for occupying all those backseat passengers on long road trips.

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Monday, October 19, 2009

Honey I shrunk the minivan! Future of mini-minivans in USA


2005 Toyota Wish (courtesy wikipedia user Mytho88)

When it comes to the current crop of American minivans, there is very little that is actually "mini" about them. In the land where the recliner is king, the workhorse people haulers have morphed into front wheel drive versions of the rear wheel drive mastodons they replaced. The 2011 model year will offer a clean slate of new offerings from the Japanese, but with the exception of perhaps the next Nissan Quest, Honda and Toyota vans will likely keep their current stout stature.

View this slideshow for some of the current crop of small people movers and a view towards the future.

Chrysler has abandoned the short wheelbase minivan segment, leaving the Dodge Journey to pickup the slack, but I have a feeling that may change when Fiat announces its future plans for its American offerings. I expect to see a smaller van/people hauler slot below the Chrysler Town and County and Dodge Grand Caravan based off of Fiat underpinnings.

Currently, if you want a smaller people shuttle, you have to look to the Mazda5 and Kia Rondo. That will be changing in the very near feature. Chevrolet will be replacing its HHR with the Orlando and Ford will be offering its Ford Grand C-Max. Honda has continually teased us with its Honda Stream and while Toyota has given no hints, how far off could the Toyota Wish be? General Motors will also be offering a Chevrolet Aveo (Gamma) based people mover as well. In speaking with a Buick designer at a recent event, the designer mentioned that the "Baby Enclave" Gamma-based vehicle is deceiving in that its exterior size is quite small but its interior dimensions are quite large.

Over the next few years, when it comes to people movers, small may be the new big!

For more info: Information for this report comes from Automotive News and previous articles written by this author.
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Like Bay Area open spaces? Put it on your plate


Bay Area special license plate

Who does not love open spaces? Okay, besides those people suffering from agoraphobia?

The Bay Area offers some spectacular places to hike, bike and commune with mother nature and they need our help to stay pristine. These are difficult times for our Golden State, and let us face it, this guy is no friend of our park system.

How can you help provide funding for conservation, habitat restoration, recreation, and other environmental projects in the Bay Area without working up a sweat? Easy, click over to this site and sign up for a Bay Area Special License Plate. By signing up today you are committing to paying $50 to get a plate like the one pictured above and paying a renewal fee each subsequent year of $40. The bulk of the extra fee will go to State Coastal Conservancy's San Francisco Bay Area Conservancy Program where they promise to do really good things with your money.

It all sounds good until someone has to pay for it, right? As of October, 2009 about 400 hand raisers have signed up for the plate. That is way short of the 7,500 minimum required for the DMV to offer the plate. Why the poor turnout? Well certainly the economy has something to do with it, but in this car crazy state where people will eat cheap noodles in order to afford a nice car, I think there is more to this story.

Quite frankly, I think the plate design leaves a lot to be desired. Just check out this slideshow to see what I mean. The Yosemite plate looks sharp, as does the whale tail plate. The Golden Gate Bridge is a beautiful subject, certainly they could do a better job of representing it on a license plate. For example, why the tiny image? Go for broke and mimic the other designs out there that utilize the full plate as a canvas. Certainly the CHP will be reasonable about its requirement for legibility. I recommend that the current design be withdrawn and a more visually pleasing effort take its place.

Regardless of the plate's design, it is a noble effort and if you have a few extra dollars it would be a nice gesture.


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Sunday, October 18, 2009

California: Escaped parolees? Maybe, but at least your car will be cool


Window photo by Flickr user Jose Palad

First there was the "No black cars" scare (which turned out to be bogus) of

early 2009, now critics of California's Air Resources Board (CARB) are at it again. This time the concern is that glazed windows that block 45 to 60 percent of the energy from the sun from entering a vehicle will cause cell phones, GPS devices and even ankle bracelets for parolees to be adversely affected.

The goal is to keep cars cooler so that less air conditioning is used. Automobile manufacturers are proposing a different standard, that would require automotive glass to "absorb" rather than "reflect" energy.

It would seem to me that there is middle ground to be found in this debate. For example, climate controlled seats that both heat and cool have been shown to reduce the use of air conditioning. Seat materials can also play an important role. BMW offers sun reflective seats in its convertibles that helps to keep the chairs from frying your skin. There is also the new Prius which has on optional solar powered fan to vent the car when parked, something the Mazda 929 offered years ago.

In testing cars, I have found a wide range of intelligence in HVAC systems. Some cars rarely need to be tuned, using sensors, algorithms and properly tuned airflow to always make occupants feel comfortable while other systems seem to blast hot or cold air in your general direction and hope for the best. It would seem to me that such optimized systems could also cut down on the use of the AC compressor.

Using a cell phone inside of a car is already the subject of some concern, besides the obvious distraction issues, as radiation can be reflected back inside the vehicle. Perhaps this new window glazing requirement could act as a driver for the installation of repeaters inside the vehicle that would collect the cell phone signal and use the car's exterior antenna to improve signal quality and allow the cell phone to operate at lower power levels. Everybody wins!

CARB certainly does have a way of getting under people's skin and undoubtedly manufacturers do have some valid points. However, I sincerely doubt that we will all be driving around in "radio wave free" boxes that prevent any modern day gadgets from working, but should that day even come would it be the worst thing?

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Saturday, October 17, 2009

Start me up! Viper SmartStart allows iPhone users remotely start their car


SmartStart iPhone app (courtesy viper/directed electronics)

That remote start key fob you have in your pocket is so last year. Now you can have your iPhone start your car from an almost unlimited distance. The SmartStart system requires the installation of a free iPhone application, a hard-wired $500 Viper alarm system (or $300 module if you have an approved Viper alarm system) in your car and a $30 annual service plan.

The Viper SmartStart system uses a data connection from your iPhone or iPod Touch (connected to WiFi) to send the signal. I am presuming that the receiver module in the car itself uses a cellular signal to receive the commands.

In addition to remotely starting the car, you can lock/unlock the doors, activate the alarm panic mode and unlock your trunk or hatch.

For a look into the future of the automobile's relationship with Apple's hip products, check out what automotive supplier Faurecia has demonstrated: Talk about full iPod integration!

Compatible Viper alarm systems include the following models:

Security/Remote Start Systems:
Viper 5902
Viper 5901
Viper 5701
Viper 5601

Remote Start Systems:
Viper 5501
Viper 5301
Viper 5101

View the embedded video below to find out more about the system.




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Friday, October 16, 2009

Name that wild ride: Myers Motors asks public for input on name for electric car


Tentatively called the NMG2 (courtesy Myers Motors)

Remember the Corbin Sparrow from the Austin Powers Goldmember movie?

The Sparrow went on to become the Myers Motors No More Gas, an all-electric powered, one-up commuter with a rather pricey $30K window sticker. Still, I always gave the company credit for keeping such a unique vehicle alive.

View a gallery of photos of the forthcoming Myers Motors mobile in this slideshow link.

Now Myers Motors is launching a second model. This time it will be two-up so that you can bring along a buddy. I also think that it is much better looking that the Sparrow, but that is a personal taste issue. The company's website has this to say about the new model,

Myers Motors is proud to introduce the look of its new two passenger model. Like the NmG, this vehicle will use Myers Motors’ proven electric drive and advanced lithium battery systems so it will travel at highway speeds, have a 60 mile range, and cost around 2-cents per mile to drive. But, this new vehicle will also have room for 2, more storage space, and great upgrades available like extended ranges and air conditioning.

Myers Motors will release more details, including images of the interior soon. We plan to start taking reservations on October 21st. Oh, and did we mention that the base price will be less than the NmG?

A base price of less than $30K sounds good as does the improved cabin. Now how would you like to win a six month lease in this baby? Easily done, all you have to do is come up with the winning name! Click here to read more about the contest and submit your suggestion.

Find out more about the original Sparrow/NMG in this video below.





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Thursday, October 08, 2009

A different kind of discount T-shirt: Saturn merchandise on the cheap


Like this Saturn T-shirt? It's only five bucks

Back in the early part of September, the University of Oregon suspended LaGarrette Blount after he punched a Boise State player on national television. Shortly thereafter, the University was offering Blount jerseys for 40% off.

Now in the early part of October, Powertex Group, a reseller of Officially Licensed Saturn products, is offering big discounts on Saturn merchandise and Saturn didn't even punch anybody.

The news of these discounts comes after Roger Penske bailed out on a plan to buy the division, which was the final nail in the coffin for the brand. GM's vice president of U.S. sale Mark LaNeve recently said that there were about 12,000 Saturns in inventory which is about a four month supply. Of course, shortly after making that statement LaNeve himself left GM. Which brings up the uncomfortable question, "What am I going to do with all of these "LaNeve and GM in 2010" T-shirts?"

For more info: Thanks to SaturnFans.com for alerting folks to the sale.
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Saturday, October 03, 2009

2010 Chevrolet Camaro review: Can you relive your youth? (Part II)


Front clip of the 2010 Chevrolet Camaro looks mean

This is Part II of my 2010 Camaro review, to read Part I please click here.

The outside of the 2010 Camaro has had me smitten since the first time I laid eyes on the Camaro concept. It was the interior that always gave me pause. I just felt the pods for speedo and tach didn’t make for a great place to while away the hours on the road. I was pleasantly surprised when I got behind the wheel and started up the Camaro: I did not mind the interior, in fact, I rather liked it. The gauges seem to fit the mood of the car and the gunslit visibility adds to the ambiance. Of course, until you are well aware of the car’s dimensions, it is a bit of a chore to maneuver in close quarters. The Camaro could certainly benefit from some parking sensors and a rearview camera.

View a slideshow of the 2010 Camaro's interior by clicking here. Part I of this series featured a slideshow of exterior shots, you can view them by clicking here.

My 1986 model was a hatch and it really came in handy when the Camaro was used for more than hauling butt. This 2010 model has a trunk with a narrow opening and that really limits its usefulness. I used the Camaro to run some errands: Returning stuff to Bed, Bath & Beyond, taking the vacuum cleaner in for repairs, etc. and it was a real game of Tetris to get the goods into the trunk. For me this would severely impact the day to day usefulness of the car as I do haul around a lot of crap. Is it a big deal for many buyers? Probably not. The issue is that the Camaro is darn tractable that it lulls you into the sense that it could be used as your only car. If you don’t carry rear seat passengers often, can live with the smallish trunk and visibility issues, you really don’t have to make a lot of excuses: The Camaro is comfortable to ride in, has decent fuel economy and yet it makes you want to forget things at the grocery store so that you can take another drive.

I played around on the always entertaining Skyline (35), zipping up Page Mill the shooting down Highway 92 and then back again on 35 checking out side roads. Whenever I came up a slower car, the Camaro easily rocketed from 40 to 60MPH for a comfortable passing maneuver.

The model I test drove was a 2010 Camaro 1LT Coupe. The base price was $23,880 and on top of that were several packages:

$655 Convenience and Connectivity: Bluetooth for phone, wireless PDIM, USB port, steering wheel mounted audio controls, leather wrapped steering wheel, leather wrapped shift knob, cargo convenience net, and remote vehicle starter system.

Do not leave home without this package! The Bluetooth integration is super smooth and iPod are easily controlled. The only thing missing is a leather wrapped emergency brake handle. The rubber cover is squishy and feels cheap. Since your hand will frequently rest on it, this touch point should be beefed up. GM should boost the price of this package by $300 or so and put a backup camera screen in the in the rear view mirror, it can be a real bear to back out of your driveway.

$1,750 RS Package: 20” painted aluminum wheels, body color roof ditch molding, headlamps with high intensity discharge with halo ring, rear spoiler, and RS unique tail lamps. You might be a bit concerned by 20” wheels, but the Camaro can handle it without beating you up and the 20s do look great, but the standard 18” wheels will obviously treat you to a better ride and cheaper replacement tires. Do you need this package? No, the RS is something you could skip, but chances are you’ll get back a good portion of your investment when it comes time for resale, besides, how many times in your life are you going to buy a Camaro?

$900 Sunroof: This is another one of those optional items that I have mixed feelings about. Because of the small window openings, the interior can be quite dark, but leaving the shade on the sunroof open caused the car to really heat up. You can skip this option without much regret.

$995 6-Speed Automatic: Your call on this one.

$750 Polished Aluminum wheels: If the 20” rims silver paint isn’t enough flash, then you can pay $750 to skip the finish and go with a polish instead.

Obviously, you don’t “need” this one as the silver wheels are just fine.

There were no other options missing that I regard as must haves. The total on the car was $29,400 once shipping charge of $750 was added in. As pointed out above, you could shave over $3,000 in options off the tab and still have a fine sports car.

At the beginning of this review, I asked if you could relive your youth. The answer is unfortunately, or fortunately depending on your younger years, the answer is no. Neither the 2010 Camaro nor I are anything like our 1986 editions. For the Camaro, that is a good thing as the car is a truly well screwed together, nicely designed vehicle that could legitimately be used as an all purpose, all season car. For me, the life of a family man has taken over my days and nights. On one of the last evenings I had with the Camaro, I took it up onto Skyline and was zipping along, taking in the sights and sounds of the twilight hours. I came up behind a slower moving Toyota minivan, the same color and model year as my own. In a strange moment of role reversal, I was my younger self again: Cursing at the plodding family truckster as I impatiently waited for a passing opportunity. However, while I cooled my heals, I began thinking about my own family. If that was us in the van, Thomas the Train would probably be playing on the video monitor. Maybe we’d all be singing a song or telling a joke. For a second I was a bit sad that I wasn’t with my wife and kids at that moment. Shortly thereafter the broken yellow line appeared in my favor and I punched the throttle. The Sienna was quickly a mere twinkle in my rear view mirror. I might not have have regained my youth, but I’m older now and I have more insurance.

Test drive highs: Handles, brakes and rides like a cohesive package. Solidly constructed. Good fuel economy. Modern amenities such as Bluetooth. Priced right.

Test drive lows: Rearward visibility. It's a big car and visibility issues make it feel even bigger. Seatbelt cut into my neck. Interior plastics on the cheap side. Trunk is for light duty only.

Summary: If you recognize and accept its (few) limitations, the 2010 Camaro represents an excellent value.

For more info: Visit Chevrolet's website.
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Friday, October 02, 2009

Marchionne: There will be blood, but not as much as you are thinking


Sergio Marchionne pondering uses of a bowling pin?

How do you spin a lousy sales month? Well I think Sergio Marchionne, the Chief Executive Officer of both Chrysler Group LLC and Fiat S.p.A, does a fairly decent job of things.

Click here to view a slideshow of future Chrysler products and the current models that will bridge the company until reinforcements can arrive.

As you are probably aware, Chrysler had a horrible September, falling 42% when comparing September 2009 to September 2008. Few manufacturers did well in September, but even among those appalling numbers Chrysler was amongst the worst. How do you make a silk purse out of that?

In a photo opportunity turned impromptu question and answer, Marchionne spoke about September's sales and quipped about Chrysler,

We’re not bleeding as people think we are.

Hence the inspiration for this article's headline. It is important to note that Marchionne made no connections to the Academy Award winning movie "There Will Be Blood."

How does Marchionne explain September's sales? He made several key points, summarized by the author:

  1. Cash for clunkers turned the market on its head and there was bound to be some disturbance in the force.
  2. Chrysler manufacturing facilities were down for a substantial part of the spring and part of the summer, lessing supply.
  3. Big incentives are beginning to disappear, helping to restore pricing points but in the short term lowering sales volume.

Those are valid considerations, but looking beyond those points is the fact that Chrysler's product pipeline is quite empty. In every interview that Marchionne has given lately, he keeps telling journalists and analysts to wait until November when the company will announce a comprehensive product plan. Only then will we truly have an idea of just how much blood there will be and what, if any, milkshakes Marchionne will be drinking.

What follows is a transcript of Marchionne's remarks during a photo op for the visit of the Italian Economic Development Minister to Chrysler World Headquarters in Auburn Hills, MI. You can watch the video embedded below if you would rather hear Marchionne say it himself.

On the issue of Chrysler I think that one of the things you need to be absolutely careful about is that when you start looking at market share data, for any of the automotive producers in the U.S., there are a number of things that have impacted on market share, volumes in the month of September. We have just come off a substantial inducement to consumption that was associated with the Cash for Clunkers program, and that in and by itself is a disturbance that, at least from Chrysler’s standpoint, one, was unexpected and was announced at a time in which our industrial machine was just about ready to get started up and running. Effectively, most of our plants had been out for a substantial part of the spring and part of the summer; and the machines had not come back on until the end of July. Secondly, this process that we’re going through, and we have been through this on the Fiat side. When I arrived in 2004 we had to go through the same type of painful process of watching market share decline as we cleaned up our commercial practices in the field. And so a lot of the inducements that were being offered in the marketplace by American car manufacturers are beginning to disappear. So the heavy incentive checks that one could find in most dealers are no longer available, the discipline required to maintain pricing in order to stay profitable in the car making business, the benefits of that philosophy are beginning to work their way through, we are not the only ones that are adopting this structure ourselves, General Motors has become a lot more disciplined on this than we have been. That is bound initially to cause a contraction of the position because your starting point was exaggerated and so you need to work through this process of cleansing; it’s painful it looks ugly, people sit back and say ‘what are you going to do to try and incentivize the demand, the real issue is that we need to go back to making products that people want at a price that is accessible and defensible in a competitive framework. All the work that has gone on here since we came in on June 10 has been geared at providing the framework to effectively drive volume over the medium to long term. September is not an indication of future performance, I’m not apologizing for it, it is the consequence of a number of actions that were taken in the past, all of which have culminated in the month of September – you may see similar numbers in October, I don’t know. Our intention is to improve share from this point on, but I don’t get alarmed. The machine is timed, we’re not bleeding as people think we are, the level of cost consciousness at this house is probably at a historical high, the real important issue is to try and build a future. And I would just ask you to wait until November and you can see it. The future is a lot a lot better than the market share in September would indicate.

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Thursday, October 01, 2009

2010 Chevrolet Camaro review: Can you relive your youth? (Part I)


Camaro by Crystal Springs Reservoir

I was fortunate to own a Chevrolet Camaro in my youth. That gray 1986 model covered a large span of my early adult years: The end of high school, college, my first “real job” job after I graduated and the purchase of my house. When I saw the concept Camaro that foretold this 2010 model, I was impressed. It was a nice mixture of old school with a bit of modern design aesthetic mixed in for good measure.

The 2010 Camaro model GM provided for this test was a V6, automatic, 1LT RS model. Certainly my druthers would have been for a V8, but the 304HP V6 acquitted itself nicely. The six does not shove you around like a monster V8 might, but the Camaro will never leave you embarrassed at the light or sweating out a passing a slower car. During my time with the Camaro, fuel economy averaged in the low twenties. While that certainly isn’t the 29MPG highway plastered on the window sticker, it was the result of my lead foot and hilly test routes. Put this baby out on I-5 and I have no doubt that it will obtain the stated fuel economy.

While it was in my care, I was able to give the Camaro a bath and take some tasteful photographs (a line that never worked that well on my college girlfriends). Please check out the slideshow below this article to see the results!

If you would have told anyone back in the late eighties or early nineties that you had purchased an automatic, V6 Camaro, well they would have formed certain opinions of your automotive credibility that may not have been favorable. Time has moved on and that V6 now packs 304HP and the transmission sports six speeds and crisp shifting. Sure there were times where I caught the transmission trying to save fuel at the cost of engine droning, but I was never that annoyed. What was annoying were the buttons on the back of the steering wheel for controlling the sport mode. At first I thought the paddles on the steering wheel were there for that purpose, but they are merely to show you which is the upshift button and which is the downshift button while the paddles themselves are immovable. I pretty much skipped using this “feature” and let the transmission sort things out on its own.

When you look at the equipment levels, you might be fooled into thinking that because you don’t have the SS’s Brembos, this Camaro’s stopping distances would suffer. That is not the case as I learned during some testing of the brakes on a lonely freeway off ramp. After I removed my eyeballs from the windshield and put them back in their sockets, I made notes in my logbook that braking was “more than adequate” in jittery handwriting.

Ride and handling were very good. While the 20” wheels did add some “character” on rougher roads, I’ve suffered far worse on other cars equipped with dubs. The Camaro handled flat and steering heft was good. If the steering wheel told me a little more about the road surface, that would be even better, but after numerous conversations with vehicle engineers at launch events, most consumers don’t seem want that level of feedback. Overall the Camaro’s weight, size and rigidity endow it with a very safe, large car feeling.

Please join me for Part II of this review where I discuss the Camaro’s interior, the option packages on this particular car, the loss of my youth and your local weather forecast (okay, maybe I’ll leave that part out).

For more info: Visit Chevrolet's website.
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