All Cars, All the Time

Keep it Simple, But Not THAT Simple

Ford has a new promotion to counter GM's Red Tag Sale called Keep it Simple (KIS). Apparently Ford is guarding the formula for KIS like it was the recipe for Coke. Ford Spokesman Jim Can said that KIS "represents a very good deal, but I'm not going to get into discussing plan pricing levels." Ford did provide a few examples (presumably the best examples) such as a 2006 Ford Escape that stickers at $20,685 would cost $17,294 under the program. A 2006 Lincoln Navigator with a sticker price of $53,175 would have a new bottom-line price, including $2,500 in cash rebates, of $46,747. Hmm...Now those are both SUV's. Wonder what the numbers are on the Mustang?