All Cars, All the Time

Uncle!
"See Some Red. Save Some Green" Well, that didn't take so long, did it? At the end of September Mark LaNeve, GM's vice president of vehicle sales, service and marketing, had insisted that GM would stick to a value pricing strategy for 90 days and offer no big national incentive programs. Well GM is back on the incentive bandwagon, this time with a Red Tag Sale. The twist is this time you don't get the employee pricing, but rather the pricing of suppliers' employees. What does that mean? In a nutshell customers will be paying 2% more than they did under the old program. How will they ever break the incentive habit?