Elemental Advertising
Honda has a new campaign for the Element that includes "talking" billboards. Drivers are advised to tune in to a specific radio frequency to find out "What does a Honda Element and platypus have in common?" The billboards are part of the "Element and Friends" viral advertising campaign. You can visit the website by clicking here. Is the scheme working? Well it's obviously generating some news stories about it and during the first two months of 2006, sales are up 5 percent. I rather like the Element, especially with the painted body panels.
Tuesday, March 07, 2006
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