All Cars, All the Time

Jaguar "I Turn My Camera On"

I couldn't stand the Jag commercials that started the gorgeous campaign which featured the saccharine "Gorgeous makes effort look effortless...Gorgeous loves fast...Gorgeous can't be ordinary even if it tries...Gorgeous trumps everything."

I do however like the new XK commerciall that forgoes the voiceover and lets Spoon's "I Turn My Camera On" set the mood. They recycle the same images, but in this context they work. If you like the song as well, don't pay for it on itunes like some fools (yes, that gag is just as funny as it was yesterday), get it free from the record company by visiting this page!

Do you want to see something really scary? Watch commercial by clicking here and then watch this guy.