All Cars, All the Time

"Break" Dust?

Staring at the countless wheel cleaners on display at Fred Meyer, my eyes were drawn to Eagle One's "New Improved" All Wheel & Tire Cleaner that was "#1 Rated". I couldn't find anywhere on the packaging who had rated them #1 but I was expecting to see some disclaimer like "*rated number one, by ourselves." In any case, what really got me laughing and the product back on the shelf was it's bold claim to remove "break dust." Now how many people have to review the new design for that bottle before it hits the market? You'd think that there would be quite a few people, no? Wouldn't you also expect that at least some of these people have enough knowledge of cars to know that it's brake and not break? I mean really, that kind of spelling is something you expect to see in classified ad: "new breaks."

If you're looking for the packaging, it has a picture of a chrome wheel on a blue background. Eagle One seems to have caught the mistake because the bottles that appear on the 'net are slightly different. The bottle with the incorrect spelling has a red background for the text that highlights "break dust" removal. The corrected bottles have a yellow background for the text.