California Autos Examiner

Sunday, August 06, 2006

Psst...Wanna Controlling Stake in two British Icons?

London's Sunday Times is reporting the Ford may package together both Land Rover and Jaguar for a potential sale. The interesting twist is that Ford would maintain some stake in the manufacturers to not only save face, but also continue to gain business from the units. When pondering the plight of Jaguar, it's hard not to consider Land Rover. The sharing of components has grown and now the Freelander/LR2 is being produced at Jaguar's Halewood facility.

There were rumors of Renault expressing interest in Jaguar and you can't count out scrappers like Hyundai. According to the Times' article an unnamed Russian manufacturer is also interested.

I believe that Ford does have to let go of Jaguar. FoMoCo is in a world of hurt and Jaguar has never helped the bottom line. Packaging Land Rover in the sale may be inevitable. Of course Ford still has Aston Martin and Volvo in the Premier Automotive Group, but those two brand have faired much better. Aston is on an upswing, actually managing to swing a profit, but Volvo is sputtering a bit.

Click here for the full Times story.

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