smart Trailer
smart's "discovery marketing" will be heralded by the arrival of three 38-foot tractor-trailers that will fan out and tour 44 cities and make 55 stops. The whole thing gets rolling in May. As previously promised, you'll be able to test drive the fortwo's (presumably off the trailer) and learn more about the brand. Other than the trailer concept the smart tour should be like most other manufacturer ride and drive events with major retailer tie-ins galore.
You'd probably best sign up at smart usa's website as an insider to make sure you get invited. You can also tune in to ACATT as I'll post the info as soon as I receive it.
Sunday, January 21, 2007
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