Penske Selling Alfa's?
According to Automotive News, Roger Penske has had informal conversations with Fiat about becoming an independent distributor of Alfa's here in the USA. Of course I'm sure that existing Maserati dealers would get first pick, but Penske could fill in the holes.
In my conversations with Ferrari / Maserati of Silicon Valley the dealership didn't seem too interested in retailing anything beyond the limited edition 8C Competizione, at least with its existing facilities. I wonder how many other dealerships feel the same way. Alfa could bring in an entirely different clientele, one that existing Maserati dealers may not want to deal with.
Thursday, September 20, 2007
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