California Autos Examiner

Wednesday, October 17, 2007

Chop! Will Chrysler Euthanize Models?


According to the Detroit Free Press,Chrysler may be set to cut up to five models from its stable. Four of the models in jeopardy are the Chrysler Pacifica, Dodge Dakota, Jeep Commander and Compass. I'm fine with killing the Commander and the Compass as I've never cared for either one of those models. The Pacifica on the other hand is in a hot market segment and may be deserving of a bit more effort to resuscitate it. I have always liked the Dakota truck and would rather that they kill the slow selling Durango and Aspen.

Interestingly enough, the article also mentions potentially axing the Sebring. Previously a very good seller and a stalwart in the convertible market. Some people see the redesigned Sebring as a low point for the brand where a revised model actually slid backwards in some areas.

Overall, I'm fine with Chrysler hacking away at its model lineup. There are only a few truly commendable models in its portfolio. Trimming the number of vehicles that Chrysler produces would make it easier to create consolidated dealerships. The tragedy in my mind is that there really doesn't appear to be much in Chrysler's future product pipeline. Here's hoping Chrysler has some tricks up its sleeve.


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