Automotive News is running a story regarding a GM strategy to gather all of its brands under one roof. The big stores, rumored to be called "GM Collections," would allow GM to maintain a high profile in cities where real estate is costly The big stores also would help GM organize its dealerships around four brand groups: Chevrolet, Buick-Pontiac-GMC, Saturn and Cadillac-Hummer-Saab.
The AN story did not cite any particular markets as being the first to get the superstores. However, I can tell you that GM, in March of last year, purchased a large 22 acre tract of land from Tyco Electronics' Menlo Park, CA campus. Over the years Menlo Park has lost all of its dealerships, including Cadillac, Buick, Pontiac, GM and Chevrolet. Sure seems like MP would be an ideal candidate for GM Collections, now doesn't it? Also, the NADA conference is held just up the road in San Francisco. Hmmm. Stay Tuned!
The AN story did not cite any particular markets as being the first to get the superstores. However, I can tell you that GM, in March of last year, purchased a large 22 acre tract of land from Tyco Electronics' Menlo Park, CA campus. Over the years Menlo Park has lost all of its dealerships, including Cadillac, Buick, Pontiac, GM and Chevrolet. Sure seems like MP would be an ideal candidate for GM Collections, now doesn't it? Also, the NADA conference is held just up the road in San Francisco. Hmmm. Stay Tuned!
sources: automotive news, menlo park press release
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