Billboards That Look Back - NYTimes.com
This article talks about billboards that use cameras to monitor who is paying attention to the advertisements being shown. While not directly linked to automobiles, although a car could be the product being advertised, it does bring up the issue of marketing innovations.
Certainly every advertiser wants to maximize "bang for the buck." Technology is going to allow marketers to continue to hone their abilities to target potential customers. Could it be that some day you hop online and request info on a Camry, your name is matched with an existing photo found online, and then a billboard that you pass by uses facial recognition to identify you as a potential Camry buyer and quickly serves up a relevant advertisement? Doesn't that sound a bit like a bad Tom Cruise movie?
Saturday, May 31, 2008
Billboards That Look Back - NYTimes.com
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