Maybe they should stick to giving away free picnic sets? GM Holden has promised to "retrain" its Saab marketing staff over a snafu that occurred last year. Between July 27 and September 1 of 2007 Saab Australia ran advertisements that used the following slogans, "GRRRRRREEN", "Every Saab is green. With carbon emissions neutral across the entire Saab range" and "Shift to neutral." Saab Australia made representations that by planting 17 trees for each Saab sold, the car would be carbon neutral for its life expectancy. Trouble arose when it was found that 17 trees would only offset a year's worth of driving.
Saab said it received no complaints about the campaign and will plant the trees as promised. The offending ads will never be published again and marketing staffers will be slapped with a wet fish (I may have made that last bit up).
source: the age
Saab said it received no complaints about the campaign and will plant the trees as promised. The offending ads will never be published again and marketing staffers will be slapped with a wet fish (I may have made that last bit up).
source: the age
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