Automakers just might be starting to realize that baking certain options into trim levels or expensive packages might not be the best way to make friends and influence customers. That's why Toyota is trying a different tactic with its latest model, the Venza. Say for example you want a loaded four cylinder model, pretty much every bell and whistle minus the V6: done. How about a backup camera without the navigation system? Not a problem. You see the Venza is being offered as one trim level and then you build from there. Mix and match options and powertrains with a freedom rarely found in the marketplace. I really like the idea myself. Who the heck were they fooling with those "Limited" models anyways?
2009 Toyota Venza options
Tow prep package: $ 220; Engine oil cooler, larger cooling fan, heavy duty alternator.
Security package: $ 570; Backup camera, anti-theft system.
Convenience package: $ 860; Smart key system with push button start, power back door.
Lighting package: $ 815; HID headlamps, automatic high beam feature.
Leather package: $ 1,600; Leather trimmed seats, steering wheel and shift knob; power passenger seat.
Comfort package: $ 2,100; Leather package, heated seats, heated mirrors, wiper de-icer.
Premium package 1: $ 3,845; Security package, convenience package, lighting package, leather package.
Premium package 2: $ 4,345; Premium package 1 and comfort package.
Stand alone options
JBL AM/FM 6-disc in-dash CD changer: $ 1,090
Navigation system: $ 2,590 (includes JBL stereo)
Panoramic glass roof: $ 1,050
Rear-seat entertainment: $ 1,680
source: detroit news
1 comment:
It's interesting that other companies are swaying away from this type of option packaging due to cost inefficencies.
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