Expect GM to Slather More Cash On Its Vehicles

What is it going to take to get you to buy a car today? How many times have we heard that refrain? "Not enough!" says GM. Well, actually they didn't say that, I did. Still, I bet you they are thinking those very words.

The Financial Times reports that GM will launch a flotilla of incentives in order to coax buyers into its showrooms. Will more cash on the hood, in the trunk and stuffed into the tailpipes persuade buyers to sign on the dotted line? It can't hurt!

Personally, I'm waiting for the "We'll trade you straight across for a new CTS" offer that should arrive any day now into my inbox.

It's a shame that it has come to this...each manufacturer trying to one-up the others with a new promotion that will break through the clutter. So far, only Hyundai seems to have a real winner on its hands with its offer to buy back your car if you lose your job. Everything else seems to fade into a misty cloud of sameness.


source: FT.com - GM to cut prices to lure back US buyers