California Autos Examiner

Monday, June 15, 2009

Insight into sales forecast: Honda Insight may miss goals

When American Honda originally set sales targets for its Insight hybrid, 90,000 units seemed to be a doable number. Now gasoline is cheaper, the new Prius is a very competent foe and the state of the economy isn't helping matters. Now Honda says that sales between 50,000 and 60,000, roughtly a 30 percent cut, is more likely. This jives with an overall drop of 37 percent for the automotive market and a 35 percent drop in gasoline prices

Hoping to buck this trend is Toyota which is forecasting sales of 180,000 units of its Prius in the car's first 12 months.

For more info: Read this Bloomberg story for full details.
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