When American Honda originally set sales targets for its Insight hybrid, 90,000 units seemed to be a doable number. Now gasoline is cheaper, the new Prius is a very competent foe and the state of the economy isn't helping matters. Now Honda says that sales between 50,000 and 60,000, roughtly a 30 percent cut, is more likely. This jives with an overall drop of 37 percent for the automotive market and a 35 percent drop in gasoline prices
Hoping to buck this trend is Toyota which is forecasting sales of 180,000 units of its Prius in the car's first 12 months.