California Autos Examiner

Tuesday, July 21, 2009

2010 Ford lineup Part I

  • 2010 model lineup is "freshest" in Ford history
    Among the new and substantially upgraded 2010 model vehicles are:
    • All-new 2010 Ford Taurus and Taurus SHO
    • 2010 Ford Flex with EcoBoost™
    • 2010 Ford F-150 SVT Raptor
    • 2010 Ford Transit Connect
    • 2010 Lincoln MKS with EcoBoost
    • 2010 Lincoln MKT and MKT with EcoBoost
    • Industry-leading levels of new convenience and safety technologies and features
  • Fuel efficiency improves yet again
    • Average fuel economy of Ford's vehicle lineup will improve approximately 20 percent through the end of 2010 versus 2005, and the company is on track to improve fuel economy by more than 35 percent by 2015
    • Ford's fuel economy improvements are driven by more than 30 new powertrain actions globally through the end of 2010; 22 slated for North American products
    • Ford announces a new 2.0-liter, 4-cylinder EcoBoost engine to go on sale next year
  • Ford quality, customer satisfaction now top of the industry
    • For the first time, Ford's customer satisfaction equals Toyota, according to a just-released study by the RDA Group
    • Also for the first time, Ford has the fewest number of "things gone wrong" in the industry – with initial quality statistically equal to Toyota and better than Honda
  • Strong new products are winning new customers
    • Ford attracting new buyers; conquest rates climbing – especially for cars
    • Ford vehicles post all-time highs in favorable opinion and purchase consideration
    • Ford outperforms industry in transaction prices while reducing incentive spending
    • Ford vehicle resale values increase, closing the gap with imports

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