2010 model lineup is "freshest" in Ford history Among the new and substantially upgraded 2010 model vehicles are:
All-new 2010 Ford Taurus and Taurus SHO
2010 Ford Flex with EcoBoost™
2010 Ford F-150 SVT Raptor
2010 Ford Transit Connect
2010 Lincoln MKS with EcoBoost
2010 Lincoln MKT and MKT with EcoBoost
Industry-leading levels of new convenience and safety technologies and features
Fuel efficiency improves yet again
Average fuel economy of Ford's vehicle lineup will improve approximately 20 percent through the end of 2010 versus 2005, and the company is on track to improve fuel economy by more than 35 percent by 2015
Ford's fuel economy improvements are driven by more than 30 new powertrain actions globally through the end of 2010; 22 slated for North American products
Ford announces a new 2.0-liter, 4-cylinder EcoBoost engine to go on sale next year
Ford quality, customer satisfaction now top of the industry
For the first time, Ford's customer satisfaction equals Toyota, according to a just-released study by the RDA Group
Also for the first time, Ford has the fewest number of "things gone wrong" in the industry – with initial quality statistically equal to Toyota and better than Honda
Strong new products are winning new customers
Ford attracting new buyers; conquest rates climbing – especially for cars
Ford vehicles post all-time highs in favorable opinion and purchase consideration
Ford outperforms industry in transaction prices while reducing incentive spending
Ford vehicle resale values increase, closing the gap with imports
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