California Autos Examiner

Monday, December 28, 2009

Paulie Walnuts shills for MINI

Paulie offers some protection (source: mini)
Remember the Simpsons episode where Moe jammed a crayon up Homer's nose until Homer exclaimed "Extended warranty? How can I lose?"

MINI would like you to put aside your concerns about insurance contracts and buy its protection plans.  How do you sell such a product to a skeptical hipster audience?  MINI thinks that using a cool pop icon like Peter Paul "Paulie Walnuts" Gualtieri from the Sopranos just might do the trick.   In this short film, "bringing protection" definitely has two meanings.

MINI buyers will be given the opportunity to view this video when they are in the dealer's finance and insurance office, signing papers on their new car.  Will this be an offer that they can't refuse?

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