California Autos Examiner

Showing posts with label suzuki. Show all posts
Showing posts with label suzuki. Show all posts

Friday, July 31, 2009

2010 Suzuki Kizashi production sedan revealed: Reaching a sales Accord?


2010 Suzuki Kizashi (source: suzuki)

Kizashi 3 concept (source: suzuki)

Last month, Suzuki sales in the US were down a breathtaking 78 percent and its overall decline for the first half of 2009 was 60 percent: The market’s worst loss. That kind of bloodshed has led some analysts to recommend that Suzuki bail on the US auto market entirely.

Suzuki isn’t ready to give up, however, as it has just launched the 2010 Kizashi (pronounced “Kee-Zah-Shee”) sedan.

Click to view a gallery of 2010 Suzuki Kizashi photos.

Why does the worst need another Accord, Camry, Malibu, Fusion, Mazda6, Altima , etc. competitor? Because variety is the spice of life my friends. So what is this Kizashi all about? Well its name supposedly means “Something great is coming.” That’s nice but what else is unique? Well, that is where we get into “marketing speak.” According to Suzuki, the Kizashi has a “Unique blend of dynamic performance attributes with premium design aesthetics and craftsmanship yet to be experienced in this category.”

The 2010 Kizashi is equipped with a standard 2.4-liter DOHC inline four-cylinder engine. The engine employs both an aluminum block and cylinder heads. The engine is connected to a six-speed manual transmission. Customers may opt for an available Continuously Variable Transmission (CVT) that delivers both the driving experience and fuel efficiency.

Available premium leather is supplemented by three-stage heated seats and a three-position memory program. In addition, both cloth and leather seats benefit from Suzuki’s attention to detail: French seams, hard cover rears and low fatigue foam. There is a standard keyless push start system, Kizashi also offers iPod® connectivity and optional streaming audio via Bluetooth®. For your advanced listening pleasure, Rockford Fosgate®3 provides an optional listening experience boosted by 425 watts of power.

There are eight airbags standard, Electronic Stability Program (ESP®), an anti-lock braking system with electronic brake-force distribution, projector beam headlamps and a tire pressure monitoring system.

Kizashi is offered with Suzuki’s next generation i-AWD system, a rare option in its class, as this safety and performance enhancing feature is more typically found among luxury sport sedan offerings. Engineered to provide outstanding traction in inclement weather, the sophisticated all-wheel-drive system also delivers enhanced cornering capabilities. Activated when the driver selects the “AWD” switch on the instrument panel, power to the rear wheels starts immediately upon acceleration. Torque split remains dependent on several factors, including wheel slippage and throttle input.

The 2010 Kizsashi is scheduled to arrive in North American showrooms this winter, likely priced in the high teens to mid-twenties.


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Thursday, July 02, 2009

Suzuki asks what's better than $1.49 gas? How about free!



Anytime a manufacturer has to dress its car up with lightning bolt stickers and a cape in its advertisements, you know things are getting a bit desperate. Suzuki took it in the shorts last month with an industry-worst 78 percent decline in June sales. Now, Suzuki is including "free gas" as an incentive to buy its SX4.

American Suzuki Motor Corp. has announced a nationwide sales promotion offering car buyers three months of free gasoline on retail purchases of new 2009 Suzuki SX4 Sedan and 2009 SX4 Crossover models. In addition, Suzuki is offering $2,000 in customer cash on all 2009 SX4 models equipped with manual transmission. The Suzuki "Free Gas for Summer" sales program, which kicked off July 1 and runs through Aug. 31.

It's important to note that "free" does not mean "unlimited." The SX4 sedan buyer will get debit card for $270 worth of free gas, while the SX4 crossover receives a card worth $290 in free gas.

Suzuki has also taken to referring to the SX4 as being "Mightier than the MINI" however it's sales would suggest otherwise. I recommend they try including the lightning bolt stickers and cape with every sale, they might pick up a few extra buyers.




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Saturday, April 18, 2009

Suzuki SX4 In Hot Demand, Fiat Future Foretold?


Whenever I see a Suzuki SX4 in traffic it catches my eye. Is it the chic European styling? Maybe. In any case, it seems to have caught the fancy of U.S. buyers, sales are up 49.8 percent March over March. That's great news in a market like the one we have now.

Why the spike? Well, firstly I'd attribute it to the sedan. Launched after the hatch, the sedan now accounts for about 75 percent of all SX4s sold. Oh America, what is your fascination with a trunk? You can also get the sedan and hatch in FWD, when the hatch launched it was AWD only. Suzuki also sweetened the pot with a Garmin GPS unit. Factor in sales incentives and you have a lot of reasons for a sales boost.

One thing to keep in mind, Suzuki shared development with Fiat which sells this car as the Fiat Sedici. Guess what we've been talking about lately? Fiat! So in a way, if you'd like to get a feel for what Fiat/Chrysler might offer, head on down to you Suzuki dealer today. Just don't plan on seeing a lot of SX4s, there will be s shortage until mid to late May.

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Monday, November 17, 2008

GM Sells Remaining Suzuki Shares, Says It's Nothing Personal


GM has collected another $230 million for the kitty by selling its remaining 3 percent stake of Suzuki Motor Corporation. The companies will still work together and GM doesn't rule out becoming an investor again when times get better. GM didn't get top dollar (who is?), as Suzuki's stock is currently selling for less than half its high for the year.

source: wsj

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