All Cars, All the Time

Mini Moolah




Mini now has their Visa card site up and running. What do you get with your new Mini Visa? Most purchases are $1 = 1 point, but certain "Motoring" purchases will net you a $1 = 2 point rate. Certainly not as generous as GM, Subaru or even Lexus. You can redeem your points for gear or towards a new Mini. You are also supposed to receive invitations to special Mini Experiences.

All in all a very average effort. The big trick is the ability to customize the car that appears on the face of the card. Whoop. I was hoping for a bit more from Mini. For example, Starbucks has really been good to me. They are always sending me free coffee samples in the mail. Just recently they comped me two movie passes. Perhaps Mini will sneak in a few specials along the way, but at least initially I'm less than impressed.

Click here to check out the site.