Dodge Viper Under the Microscope: Chrysler Could Cash Out

Chrysler Chief Bob Nardelli told employees in a memo on Wednesday that “We have been approached by third parties who are interested in exploring future possibilities for Viper. As the Company evaluates strategic options to maximize core operations and leverage its assets, we have agreed to listen to these parties. We will do so keeping in mind the best interests of those who have shown tremendous support for the vehicle – including employees, suppliers, dealers and a worldwide group of loyal Viper owners and enthusiasts. Viper is an integral part of this Company’s heritage. While this is a strategic review, our intent would be to offer strong operational and financial support during any potential transaction, in order to ensure a future for the Viper business and perpetuate the legacy of this great vehicle.”


This would probably be the best for both the company and the car. Given the tough times, the Viper's chances of getting refreshed or even staying alive were pretty slim with its birth mother. If adopted, however, the Viper would be lavished upon by its new parents.

source: chrysler