GM: So Long Tiger

Press release:

General Motors and Tiger Woods announced today that they will conclude their endorsement deal effective December 31, 2008. Both GM and Woods agreed to a mutual and amicable separation that included a desire for more personal time for the 14-time major winner who is expecting his second child in late winter as well as the search for budget efficiencies during a difficult economy for General Motors. For the past nine years, Woods has endorsed GM products around the world and has been heavily associated with the Buick brand in the US, Canada and China markets.

ACATT:

Seems like a pretty easy way to save a buck. I've always believed that product and not famous people is what drives a brand's resurgence.