While many writers carp about electric steering, you can't argue with a a benefit like this. Plus it's fun reading UK press releases "kerb stones" hah, love that stuff!
Fitted as standard across the Ford Fiesta range, EPAS incorporates "pull-drift compensation" which automatically makes the subtle steering corrections often required during a car's normal life after tyre and suspension wear.
Impacts with pot-holes or kerb stones, or even differences in tyre pressure, can introduce small variations to the suspension geometry. Without EPAS to intervene, they would require slight steering correction by the driver.
Pull-drift compensation uses computer software to identify when this is happening, and applies imperceptible steering adjustment to eliminate the effect before the driver is even aware.
Professor Dr Pim van der Jagt, of Ford Vehicle Dynamics, said: “Research tells us that drivers can be irritated by minor pulling or drifting on their vehicle. This technology helps us to avoid this, while retaining all of the positive benefits offered by Ford's EPAS system.”