California Autos Examiner

Saturday, May 30, 2009

Is the best they can come up with? Treasury's name for new Chrysler: NewCarCo Acquisition LLC

Who knew that they would take this so literally?

The Treasury Department announced on Friday it set up a new company to succeed Chrysler LLC called NewCarCo Acquisition LLC. You won't see this name at your local dealership, but still one has to wonder exactly how much thought the Treasury gave to the name "NewCarCo Acquisition LLC?"

Perhaps inspiration was taken from a new series of ads run by Chrysler which tout "We are building a new car company." NCCA (or whatever it will be called) is based in Wilmington, Del and already has $6.943 billion in its bank account thanks to Uncle Sam.

For more info: Read this Marketwatch article.

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