California Autos Examiner

Tuesday, July 14, 2009

Plaza visitors buzz around 'Solar Flower' inspired by 2010 Toyota Prius

"Solar Flower" in Boston’s Prudential Plaza source: Toyota

“Solar Flowers” reaching up to 18 feet high are blossoming in Boston’s Prudential Plaza and not only are they good for reviving spirits, they’re good for reviving computers and cell phones too.

Just like bees, WiFi users buzz around "Solar Flower"

The oversized flower sculptures are partially powered by solar panels on the back of their petals and the base of their stems. Each of the five Solar Flowers provides seating for up to 10 people, access to free Wi-Fi service and power to charge cell phones and laptops. Daily hours of operation are 8 a.m. – 9 p.m.

This man is far too happy to be in the real world

The flowers are in the Plaza July 8 – 19 as part of the launch of the 2010 Toyota Prius and they bring to life the theme: “Harmony Between Man, Nature and Machine.” The campaign emphasizes the balance the Prius helps strike between the needs of man and nature.

This fully integrated marketing effort explains how consumers can get virtually everything they want for themselves in a car – advanced technology, extra power, space, safety and 50 miles per gallon – all while providing what nature craves most: fewer smog-forming emissions. The campaign emphasizes that, for the first time, a car company has struck a balance between the needs of man and nature – by building the third-generation Prius.

To reach potential Prius buyers, Toyota is incorporating useful tools to improve their everyday lives. Harmony Installations will bring to life the idea of harmony between man, nature and machine in cities across America.

In addition to the flower sculptures Toyota will be providing solar ventilation bus shelters. The shelters will demonstrate how solar panels on Prius' available Solar Roof are designed to help cool the parked vehicle by providing a comfortable space for bus riders.

The flower sculptures and solar ventilation bus shelters will debut in early July and travel to a half-dozen large cities across the country over the summer and early fall. In addition, with Harmony “Floralscapes,” Prius will be “in full bloom” alongside select California highways, with living billboards made of flowers, a first in the U.S.

The "Solar Flowers" will be in San Francisco from September 12, 2009 through September 27, 2009.

For more info: Visit Toyota's website to find out more about the Prius.
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