California Autos Examiner

Tuesday, August 19, 2008

Hot Mess! GM Style Event is No More

GM has to tighten its belt and cutting things like advertising during the Oscars and Emmy Awards and now axing its “GM Style” event held before the Detroit Show are easy prey. While I enjoyed attending the show, I had to wonder what the net effect of such a production was. Redirecting money to GM's centennial celebration next month and focusing its advertising around key launches and brands offers a bigger bang for the buck.

source: GM Style event a victim of cuts

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