Volkswagen of America has launched its first unedited consumer blog forum called TDI Truth & Dare (http://www.tditruthanddare.com/). The blog forum will differentiate “diesel” from “clean diesel” and encourage active participation through two simple challenges. First, visitors will learn the truth about clean diesel technology by understanding the facts. Second, the forum will dare visitors to get involved in the alternative fuel discussion by participating in online events like the “Tank Wars” fuel efficient driving challenge and using applications like “Diesel Finder” and “Savings Calculator.” Additionally, the blog will post relevant facts and discussions from Volkswagen as well as third party sources and consumers to keep visitors up to date on the latest diesel conversation. The blog forum will run year round and serve as a platform for product and clean diesel messaging in a voice that is unique to Volkswagen.
“Volkswagen believes that clean diesel offers drivers a high-mileage, fuel efficient vehicle without compromising on great performance,” said Tim Ellis, Vice President of Marketing, Volkswagen of America. “TDI Truth & Dare will engage consumers in conversation while it educates them about the clean diesel facts and how well our TDI family compares against competitive alternative fuel offerings.”